Welcome to the FullEffect life

My name is Michael A. Campbell and welcome to the FullEffect Life where I share my experiences while living and working in California.

I began my career at Intel where I did planning and supply chain management after completing an MBA at the University of Wisconsin –Madison.  Subsequently, I moved into product marketing where I literally moved my life to Tokyo, Japan — a place where I always wanted to live and work to get a better understanding of customers, the market, and Japan culture.

Me and my lovely wife have two children who keep us busy and young each and every day.  Because of my family, my life is constantly in FullEffect!

I look forward to sharing my thoughts and experiences living and working in Southern California.

LATEST BLOG POSTS


  • AgTech: Just Another Buzz Word?

    In the past 12 months since moving to Silicon Valley, I have been hearing the word “AgTech” quite a bit.  Initially, my reaction was, “just what we need, another new buzz word.”  But I believe this trend is a noble… Continue reading

    AgTech: Just Another Buzz Word?
  • The Best Smart Glasses I’ve Seen But…

    Last week I had a chance to experience Smart Glasses for the first time since Google Glass.  The company name is called “North” and is headquartered in the Bay Area.  They do not have physical stores at the moment but… Continue reading

    The Best Smart Glasses I’ve Seen But…