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Why Brands Matter
Recently my sister visited us in San Diego to spend time with our family. It is beginning to be a tradition for her and my brother in law to visit us before the holidays. A chef in trade, we wanted… Continue reading
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NYU, Here We Come
When I was asked to lead the education segment team at Intel, my hesitation stemmed from not having any credentials. Will I be perceived as a fraud, I thought. Certainly I am a lifelong learner, and a parent of kids… Continue reading
Welcome to the FullEffect life
My name is Michael A. Campbell and welcome to the FullEffect Life where I share my experiences while living and working in California.
I began my career at Intel where I did planning and supply chain management after completing an MBA at the University of Wisconsin –Madison. Subsequently, I moved into product marketing where I literally moved my life to Tokyo, Japan — a place where I always wanted to live and work to get a better understanding of customers, the market, and Japan culture.
Me and my lovely wife have two children who keep us busy and young each and every day. Because of my family, my life is constantly in FullEffect!
I look forward to sharing my thoughts and experiences living and working in Southern California.
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The FullEffect Life 