-
Go Big or Go Home: Is Your Marketing in “FullEffect?”
The main reason why I have always been passionate about marketing is because I believe that when it is done well, it can be an engine for sustained growth for an organization, large or small. This is why I started my own marketing company, FullEffect International, Inc., where we strive to empower the small and… Read more
-
Japan Market Entry: If You’re a Startup, Read This
I have met a lot of startups who have the admirable ambition to enter the 3rd largest economy in the world, Japan. Japan’s innovation hub, business friendly infrastructure, economic re-emergence, and high living standards are just some of the well-documented reasons why it is an attractive country for foreign direct investment. But all of these… Read more
-
For Fresh off the Boat Entrepreneurs: Language in Silicon Valley
The language used in the Silicon Valley is quite interesting and if you are new to the area — like myself — it is very likely that you will hear a new word everyday. Here are some of the more common words that I have heard in the past few days as I do business… Read more
-
Quantum Computing: Gimmick or Real?
I am not an expert about quantum computing but I have always wondered if this was just a buzz word with really no business case substantiation. Clearly, this pre-judgement was incorrect. After attending a talk — hosted by the Churchill Club in San Francisco — I now believe that Quantum Computing is really happening today… Read more
-
The Most Important Factor in Hiring: Culture
One thing that I have learned during my time in Silicon Valley is that increasingly entrepreneurs — at least the ones who get it — are putting more time hiring the right talent. This is a good thing that I hope will become more mainstream across organizations, regardless of size. Just recently I went to… Read more
-
Lessons From My Son (Part 1)
Most people will tell you that an effective business leader has certain attributes that help him or her get to where they are. They are focused, have strong communication skills, have an insatiable curiosity, and learn to adapt in any environment. These are traits that are building blocks for other skills and talents but it… Read more
The FullEffect Life 