The FullEffect Life

innovation

  • Design Thinking is…Thinking

    I attended a Design Thinking event hosted by the Keizai Silicon Valley association in Mountain View. It was a fascinating discussion about how design thinking can (and should be) used as a engine to spark innovation with Japanese companies. During… Continue reading

    Design Thinking is…Thinking

  • Go Big or Go Home: Is Your Marketing in “FullEffect?”

    The main reason why I have always been passionate about marketing is because I believe that when it is done well, it can be an engine for sustained growth for an organization, large or small. This is why I started… Continue reading

    Go Big or Go Home: Is Your Marketing in “FullEffect?”