marketing

May 23, 2018

Japan Market Entry: If You’re a Startup, Read This

I have met a lot of startups who have the admirable ambition to enter the 3rd largest economy in the world, Japan. Japan’s innovation hub, business friendly infrastructure, economic re-emergence, and high living standards are just some of the well-documented… Continue reading
April 13, 2018

Launching a New Product in Japan? 6 Questions You Ought to Consider

After living and working in Japan, I have been able to see what works and what does not when launching products or services in this market. For the international companies who have done well in Japan, I believe there are… Continue reading