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Go Big or Go Home: Is Your Marketing in “FullEffect?”
The main reason why I have always been passionate about marketing is because I believe that when it is done well, it can be an engine for sustained growth for an organization, large or small. This is why I started… Continue reading
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Japan Market Entry: If You’re a Startup, Read This
I have met a lot of startups who have the admirable ambition to enter the 3rd largest economy in the world, Japan. Japan’s innovation hub, business friendly infrastructure, economic re-emergence, and high living standards are just some of the well-documented… Continue reading
Welcome to the FullEffect life
My name is Michael A. Campbell and welcome to the FullEffect Life where I share my experiences while living and working in California.
I began my career at Intel where I did planning and supply chain management after completing an MBA at the University of Wisconsin –Madison. Subsequently, I moved into product marketing where I literally moved my life to Tokyo, Japan — a place where I always wanted to live and work to get a better understanding of customers, the market, and Japan culture.
Me and my lovely wife have two children who keep us busy and young each and every day. Because of my family, my life is constantly in FullEffect!
I look forward to sharing my thoughts and experiences living and working in Southern California.
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The FullEffect Life 